Disclaimer: The articles published here on the City of Eau Claire Economic Development Division website are meant to be a helpful starting point as you explore doing business in our community. They’re not the final word on rules, requirements, or what’s best for your unique situation. We always recommend checking in with legal, financial, or other professionals for advice tailored to your business.
Beyond having a great product or service, one of the smartest ways to get your name out there when starting a new business is to tap into Eau Claire’s vibrant community events and festivals. This city knows how to come together for good food, music, art, and fun, which means plenty of chances for local businesses like yours to stand out and shine.
If you’re wondering how to get involved or why it’s worth your time, here’s a quick look at some of Eau Claire’s standout events where your business can connect with customers, build your brand, and grow.
Why Local Events Matter for New Businesses
You might be thinking, “I’m already juggling a million things running my business, so why add event participation to the mix?” And that question is totally understandable. When you’re just starting out, time and resources are precious.
But here’s the deal: Community events offer way more than just a good time or a chance to make sales. They’re some of the best opportunities to build real, lasting connections with future customers and fellow local business owners. In a world where so much happens online, nothing beats face-to-face interaction for building trust and loyalty.
Eau Claire is known for its strong community spirit and deep support for local businesses. People here genuinely want to see hometown entrepreneurs succeed, and events create the perfect environment for those who love discovering new local gems. When you show up at an event, people get to discover you firsthand while meeting the real you—the story behind your brand, your passion, and what makes your business unique. And in return, you get to answer questions, get immediate feedback, and turn curious visitors into regular customers.
Plus, these gatherings aren’t just about selling products or services. They’re about joining a network. Meeting other entrepreneurs, sharing ideas, and even collaborating can open doors you might never have expected.
So, while adding events to your schedule might feel like extra work at first, it’s really an investment in your business’s future that can help you grow your customer base, boost your brand visibility, and become a true part of Eau Claire’s vibrant community.
Top Events & Festivals to Check Out
1. Farmers Markets
Eau Claire’s farmers markets are lively community hubs where locals gather, chat, and support small businesses. The Eau Claire Downtown Farmers Market and Lake Street Farmers Market both run weekly during the warmer months, drawing a steady stream of loyal customers who value fresh, local, and handmade goods. Whether you’re selling your own products—like baked goods, crafts, or specialty foods—or simply attending to network and learn more about your community’s needs, these markets are goldmines for relationship-building. And the laid-back, friendly atmosphere means customers have time to stop, ask questions, and really get to know your brand.
2. Music Festivals
The Chippewa Valley’s music festivals are some of the region’s biggest annual events, attracting thousands from near and far. Festivals like Eau Claire Jazz Festival, Country Jam, and Blue Ox Music Festival showcase a variety of musical talents and draw an energetic, festive crowd that loves discovering new businesses alongside great tunes. If your business caters to festivalgoers through food vending, unique merchandise, or pop-up experiences, these festivals offer an incredible opportunity to introduce your brand to a broad and engaged audience. And if you’re not selling onsite, even just sponsoring a stage or event activity can raise your name recognition in the community.
3. Artist Markets
If your business thrives on creativity, Eau Claire offers several artist-focused events where you can really shine. The Banbury Art Crawl, Artist Market at the Eau Claire Downtown Farmers Market, Sidewalk Saturdays, and Eau Claire Makers Market all celebrate handmade goods, original artwork, and one-of-a-kind creations. These markets attract people who appreciate craftsmanship and local artistry, providing the perfect setting to showcase your unique products, connect with fellow artists, and build a loyal following among patrons who love supporting independent makers. They’re also great places to gather feedback and find inspiration—two essentials for any creative entrepreneur.
4. Community Events
Eau Claire’s calendar is full of diverse festivals and gatherings that highlight the city’s welcoming spirit and vibrant culture. Events like the Downtown Fall Festival, Chalk Fest, Pride in the Park, and Sounds Like Summer create lively, inclusive atmospheres where people come together to celebrate community, music, art, and more. For new businesses, these events offer many ways to get involved through vendor booths, sponsorships, or simply showing up to engage with attendees. Being part of community events signals that your business is invested in Eau Claire’s culture, which helps build trust and customer loyalty.
How to Make the Most of These Events
📝 Plan Ahead
One of the biggest keys to success at local events is preparation, and that means starting early. Many popular Eau Claire events require vendor applications or sponsorship commitments months in advance, so once you hear about an opportunity, mark your calendar and note deadlines for applications, permits, or insurance. Getting your paperwork in early not only secures your spot but also gives you plenty of time to plan your setup, inventory, and marketing materials. The early bird definitely gets the best booth locations and avoids last-minute stress!
🎨 Bring Your Brand
Your booth or display at an event is like your business’s first impression. Make it count by bringing strong branding elements—clear, professional signage, business cards, and product samples that highlight what makes you special. People naturally gravitate toward vendors who look organized and approachable. Think about your booth layout, colors, and messaging. Is it easy for visitors to quickly understand what you offer? Can they grab your contact info or social media handles with ease? A well-branded presence helps customers remember you long after the event wraps up.
🤝 Engage with the Community
On top of making sales, events are about building relationships. Take time to chat with other vendors, event organizers, and attendees. Ask questions, listen to feedback, and share your story. Genuine engagement helps you become a recognized and respected member of Eau Claire’s business community. Plus, connections made at these events can lead to collaborations, referrals, and new opportunities you might not have imagined. The people you meet today could become your biggest supporters tomorrow.
🎁 Offer Something Special
Give attendees a reason to remember you by offering event-exclusive perks. This might be a discount coupon, a free sample, a giveaway, or a special bundle only available at the event. These incentives spark excitement and encourage people to take action right then and there, whether that’s making a purchase, signing up for your newsletter, or following you on social media. Be sure to highlight your special offer with clear signage and by mentioning it during conversations.
📢 Leverage Social Media
Before, during, and after the event, use social media to boost your presence. Announce your participation ahead of time to build anticipation and invite followers to stop by. Share live photos or videos during the event to capture the energy and encourage virtual visitors to engage. Afterward, post highlights, thank attendees, and encourage customers to share their own photos tagging your business. Social media is a powerful tool to extend your reach beyond the event and keep the buzz going.
Final Thoughts
Getting involved in Eau Claire’s local events is a great way to join a welcoming community eager to support new businesses. Whether you set up a booth at an afternoon market or sponsor a a large festival, you’re planting seeds that can help your business grow for years to come. When you’re ready to get started, check the local event calendar like Volume One’s or Visit Eau Claire’s for the latest details on upcoming opportunities.
And remember, every event is a chance to meet your future loyal customers face-to-face. Get out there, have fun, and watch your business thrive!
Source: Article Cover Illustration by Freepik
About The Author
Kendall Williams
City of Eau Claire Economic Development Division
Kendall’s role is to champion local businesses at every stage of their journey. Whether it’s helping new entrepreneurs find the right location, supporting existing businesses as they grow, managing the City’s loan programs, or providing data to guide smart decisions, she’s all about making Eau Claire a place where businesses can thrive.
